As the title of this first blog says, it's no fun being on page 9 of Google's listing for a search term.
By creating a brand new website with no history, little content and no visitors, I intend on improving the website's ranking as a way of illustrating what can be done with zero marketing budget.
Being realistic, does anybody actually visit page nine when searching for something that they want? Not many! A study in 2011 by Optify reported that the top three (organic) positions received 58.4 percent of all clicks from users, so it's worth getting it right!
So how can we get better?
According to Google; "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages".
This however is a little simplistic to say the least! If it was that easy - everybody would be doing it.
As the website it still very much in development, there is no point in trying to get people to visit it just yet, but we can get a headstart with both Google and Bing by means of adding an XML site map to our server.
Google recommend creating a Sitemap based on the Sitemap protocol (Link: www.sitemaps.org ) because the same file can be submitted to the other search engines (such as Bing) so this is what I have done here.
It is important to note that this is for a machine to read as opposed to a visual site map for users.
With the site now being indexed following the XML file whilst the website is being developed, I hope to see some small improvements in our search engine results pages (SERPs) position as quality content is gradually added.
My aim is to have 20 different jerseys online in the collection before the end of 2012!
Thanks for reading my first blog post!