Gis Gelati 1979 Team Jersey

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Front of the Gis Gelati 1979 Team Jersey

The team jerseys of long-term sponsor GiS Geltai have a bold, distinctive and unique logo that`s been present on the various design iterations over the years.

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Prendas Ciclismo

Year: 1979

Manufacturer: Santini

Associated Bike Brand: Benotto

Teams: GiS Geltai  

Roger De Vlaeminck was the team leader in 1979 and with the Gypsy so inextricably linked to the Brooklyn Chewing Gum team with it`s iconic jersey design, it`s difficult to see RdV in anything else, but ride for them he did!

This actual jersey doesn`t have any manufacturer`s labels inside other than a generic "Made in Italy, 100% acrylic" label. However, thanks to the addition of flocking (felt glued to the fabric) the jersey had the company`s logo added for added branding.

With most of the pro races held during Spring/Summer, GiS Gelati were not the only ice cream company to take advantage of advertising their wares when the temperatures were at their warmest with Gelati Sammontana (Italy), Gelati Sanson (Italy), Miko (France) and Ijsboerke (Belgium) also getting in on the action over the years.

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Date Submitted: 18 Jul 2016