Since it was unveiled, the striking Canyon//SRAM team kit by Rapha inspired by hazard warning tape has rapidly become a cult favourite.
Associated Bike Brand: Canyon
Whilst Rapha continue to sposor Team Sky till the end of 2016, I was pleased to see them supply the CANYON//SRAM team for 2016. I think this is a good fit for both the company and team, and will hopefully replace the marketing void left by JLT Condor which I always felt was a fabulous project.
Back to the jersey - when it was released I was fascinated to hear of the process that the design emplyed to create the look of this kit striking, bold and eye-catching design that really stands out in the women`s pro peloton.
The clothing trade is well know for it`s rather old-fashion approach to producing women`s clothing "Shrink it and Pink it" being a popular method. However, Rapha wanted to create a strong yet non-gender specific look. Designer Ultan Coyle used the hazard warning tape seen on building sites (and cyclo-cross races) wrapped around a mannequin which formed the print which was then re-coloured to suit the team.
Date Submitted: 19 Jun 2016