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The distinctive logo of the Descente brand has been present on a number of very important cycling teams through history including the TI Raleigh, Panasonic, Cilo/Aufina, 7-Eleven, CSC and more recently AG2r.
The company name Descente is the French term for downhill skiing and the now iconic logo represents the three basic skiing techniques of schussing, traversing and sliding.
Website: Descente